We live and move in one of the most exciting industries, and we’re constantly innovating, designing and building for tomorrow. We’re always evolving to make the world work better through our skills, value and contribution.
Last year, we embarked on a journey to evolve our brand to reflect better who we are, and where we’re going. We want to take our unique spirit to the world. We remain rooted in who we are, we’re dedicated to moving forward and conquering new frontiers.
Historically, our logo included connecting lines around the globe – indicating our connectivity – how we connect the world and create communities. But with the birth of new technologies and ways of working (for example, wireless, SDN and digital everything), we have evolved. We are on a journey to a software-defined world and it was a natural progression that our logo evolved too.
Our new logo has been designed to reflect who we are now. It makes a statement about our strength and boldness. Our guiding principles: building for a better world, creating for community and delivering with the best. That’s IS.
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