29 March 2007
“To say that a company "eats its own dog food" means that it uses the products that it makes. If a company were to use a competitor's products for its own day-to-day business, it could be disparaged for "not eating its own dog food"; this would seem to show a lack of confidence in its own wares, and would send a negative message to its customers.” From Wikipedia, the free encyclopedia
Internet Solutions (IS) recently initiated a staff connectivity scheme offering various forms of connectivity for use outside of the office. “There are a number of key benefits for staff and IS alike,” says Anthony Southgate, Marketing Executive at IS. “With the massive changes we have seen lately in the connectivity market, staff, much like our customers, have many options for getting connected. From fixed line broadband (ADSL) to wireless technologies (such as iBurst), and cellular connections, such as HSDPA (High Speed Downlink Packet Access). All of these services are sold at IS, so not only are staff directly aware of the technology through using them, they also all get to evaluate which technology works best for them in their unique situations. Staff are more connected, whether it be for personal use or business use, they are experiencing the technology first hand.”
When asked what he has chosen to use, Southgate says; “At the moment I’m hooked on getting my mail synced to my phone, so I am using cellular connection options. The HSDPA devices that we offer are my current favourite, the connections are fast, and the ability to be mobile works for me.”
Wikipedia says:
‘Using one's own products has four primary benefits:
- The product's developers are familiar with using the products they develop.
- The company's members have direct knowledge and experience with its products.
- Users see that the company has confidence in its own products.
- Technically savvy users in the company, with perhaps a very wide set of business requirements and deployments, are able to discover and report bugs in the products before they are released to the general public.’
The management of IS based their decision on market and employee needs, figuring that with technology changing so rapidly, their best ambassadors (and critics) for their products and services are the 500-plus ‘customers’ that make up the IS staff.
All these connectivity solutions are available commercially from IS.
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